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1916 WWI Preparedness Parade New York City Rotogravure Sepia Fifth Avenue Print

$46.99

1916 WWI Preparedness Parade New York City Rotogravure Sepia Fifth Avenue Print

$46.99
SKU:
PP0044
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Product Description

1916 WWI Preparedness Parade New York City Rotogravure Sepia Fifth Avenue Print

We are pleased to offer a historic 90+ year old ORIGINAL Rotogravure print titled Great Preparedness Parade that Demonstrated the Spirit of the Metropolis, published in 1922.    This beautiful vintage Sepia print is 10.5" x 16" (PP0044) 

Caption states:

"One of the greatest and most inspiring parades of modern times was that which took place in New York in May, 1916, when a vast procession, estimated to number 137,00, marched up fifth avenue.  Part of the parade is here shown passing the Public Library at fifth avenue and forty-second street."

Condition:

Good Condition with some very light toning to the page due to age.  There are a few small closed tears present along the border.  See photos.  Please note that there is printing on the reverse side of the page.

Rotogravure:Gravure Printing

Gravure printing originated in the early nineteenth century. The process did not become widespread until the early twentieth century, however, when newspapers embraced this new technology. Characterized by quality halftone reproductions printed at high speed on a variety of paper stock, gravure printing allowed the newspaper industry to reproduce photographs and art work on a mass scale on inexpensive newsprint paper.   

The technology adopted by newspapers is more precisely called rotogravure?gravure printing from an etched cylinder as opposed to a flat plate. Unlike the letterpress, which uses raised or relief printing, gravure uses intaglio printing, in which metal is etched with recessed "cells" to hold the ink. The process was first used in art reproduction because of its high quality tonal gradation and color depth. From this process evolved photogravure?gravure printing where a plate is etched from a photographic image. Fox Talbot of Great Britain produced the first photographic negatives in 1852. Karl Klic (Klitsch or Klietsch) modified Talbot's process in 1879 by using copper cylinders (instead of plates) for rotary printing and rotogravure was born.

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